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Services Offered by Greenberg Public Relations

Strategic Communications
Media Relations
Public Affairs
Comprehensive Communication Services

Strategic Communications

The key to a successful PR campaign is planning, whether selling an issue to policymakers or pitching a service to consumers. GPR looks carefully at each client’s needs and challenges, lays a foundation of thorough research and then builds a complete campaign plan — with a clearly defined, targeted message.

Once your plan is in place, GPR will manage getting your message out. We will tailor our level of involvement to your needs, working closely with you and your staff to get the desired outcome.

Media Relations

GPR develops creative media strategies that get the right story to the right audience –— through the most effective channels. GPR can set up your events, lining up key reporters. We’ll get you ready for interviews, debates and other public appearances. We’ll train you to be more effective and persuasive when talking to reporters. And we’ll help you get a spot on reporters’ source lists — so they start calling you for comments on your issues.

  • Press events and editorial board meetings
  • News and feature story placement
  • Press releases, by-lined articles and opinion pieces
  • Spokesperson training
  • Media talking points

Public Affairs

When your communication goals involve reaching the political and government realms, GPR has the contacts and expertise to make sure you can get traction in those arenas. We’ll help you identify key government officials, and make sure your communications are targeted appropriately. And we’ll work with you to develop public education campaigns that will push the right buttons — moving opinion leaders and lawmakers to action.

  • Reports, white papers and other in-depth educational materials
  • Brochures and other PR materials
  • TV and radio scripts
  • Speeches and speech training
  • Talking points for advocates

Comprehensive Communication Services

GPR works with an alliance of talented communications professionals, who are on tap when your plan calls for additional services. Available service include:

  • Public opinion research, including polling and focus groups
  • Issue advertising
  • Media buying
  • Direct mail
  • Website development

Greenberg Public Relations 14 Patriot Circle Clifton Park, NY 12065 518.469.9858Fax: 518.383.6156 steve@greenbergpr.com